Stuff I Tell Smart People

Stuff I Tell Smart People is a weekly-ish newsletter for consultants, coaches, and clever misfits who want to turn their ideas into strategic assets that grow their business — without wasting time writing books no one reads, PDFs no one opens, or content no one remembers.

What You’ll Actually Get:

  • Publishing strategy that builds your business: Not just how to write a book, but how to make it do something. We cover the 5 Strategic Plays (Bleeding Neck, Landmark, Trojan Horse, etc.) and how to use them to grow your reach, referrals and revenue.
  • Mini assets you can use immediately: Swipe frameworks, checklists, 1-pagers, and models you can plug into your offer, pitch, or next big idea.
  • What not to do (and why most experts get stuck): No more books nobody reads. No more PDFs nobody opens. Just smart, strategic action.
  • Disaster Farm dispatches: Slightly chaotic metaphors involving chickens, cats, a goose, horses, and the occasional Spanish weather event. Useful. Memorable. Often wet.
  • Invites to events, offers & experiments: Be the first to know when I launch something clever (or slightly unhinged) like Ideas Into Assets, Write & Publish With Purpose, or special book strategy sessions with magic packaging.
  • Contrarian insights, short rants, and practical models: Zero fluff, zero motivational quotes, zero tolerance for credibility theatre

Not another “inspiration” newsletter

This is strategy you can steal. Delivered weekly-ish by me, Debbie Jenkins — publisher, chaos navigator, and asset-builder for consultants, coaches and clever people with too many ideas and not enough traction.

Who This Is For

You’ve got deep expertise, but your ideas aren’t pulling their weight (yet). You want your book, IP, or method to generate leads, sales, and systems. You’re brilliant, but possibly invisible. You want strategy, not fluff — and a bit of dry humour on the side.

Join 100s of experts

Who now write books that sell, build systems that scale, and laugh about livestock disasters while doing it.

Enter your email below. You’ll get the newsletter, the first asset, and a gentle nudge toward becoming unforgettable.

No spam. Just strategy. Unsubscribe any time. We’ll still be friends.

Smart People Subscription Form

Smart People

0

Smart People Newsletter

STUFF I TELL SMART PEOPLE – Issue #04 – The Book Is Not the Asset (And Neither Are You) The Book Is the Invitation, Not the Business One of the most expensive misunderstandings smart consultants make is this: They write a good book and expect it to sell itself; when it doesn’t, they think the problem

Read More

Write More

0

Thinking about writing a book? STOP!

I know it’s fashionable to write (or to ‘be writing’, but that’s another story) a business book – everyone is doing it, right? It seems like if you haven’t written a book you won’t have authority, or credibility… you won’t be taken seriously, nor get that seat at the table… nor a hundred other marketing

Read More

Capture Thoughts, Organise Ideas, Write More

0

People don’t buy coaching, consulting, training, and stuff – find out what they DO buy…

You’re not selling coaching. Nobody buys coaching… You’re not selling consulting. Nobody buys consulting… You’re not selling training. Nobody buys training… You’re not selling a book. Nobody buys a book… You’re not selling a widget. Nobody buys a widget… Stop trying to sell sh!t because nobody is buying it! So, what the heck are you

Read More

Capture Thoughts, Organise Ideas, Write More

0

Should I do it? Pick your constraints!

My brother said: “I know too little about too much!” This is the chaotic curse of the multi-interested! The desire to learn, test, try, read, watch, design, tinker, play… Great for creating chaos, but at some point you need to use constraint. Ask yourself these four questions: Should I do it?Should I do it?Should I do it?Should I do it? The

Read More