STUFF I TELL SMART PEOPLE – Issue #04 – The Book Is Not the Asset (And Neither Are You) The Book Is the Invitation, Not the Business One of the most expensive misunderstandings smart consultants make is this: They write a good book and expect it to sell itself; when it doesn’t, they think the problem
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A: Choose a topic you’re passionate about and have expertise in. Identify your ON REAL READER and consider their needs and interests. Research the market to ensure there’s a demand for your topic, and that it offers a unique perspective or valuable information. A: Break your main topic into smaller subtopics or chapters. Create a
I know it’s fashionable to write (or to ‘be writing’, but that’s another story) a business book – everyone is doing it, right? It seems like if you haven’t written a book you won’t have authority, or credibility… you won’t be taken seriously, nor get that seat at the table… nor a hundred other marketing
You’re not selling coaching. Nobody buys coaching… You’re not selling consulting. Nobody buys consulting… You’re not selling training. Nobody buys training… You’re not selling a book. Nobody buys a book… You’re not selling a widget. Nobody buys a widget… Stop trying to sell sh!t because nobody is buying it! So, what the heck are you
My brother said: “I know too little about too much!” This is the chaotic curse of the multi-interested! The desire to learn, test, try, read, watch, design, tinker, play… Great for creating chaos, but at some point you need to use constraint. Ask yourself these four questions: Should I do it?Should I do it?Should I do it?Should I do it? The
I am a reformed engineer. You may not know this, but I trained as an electronics engineer, and “did a bit of engineering” a few (ahem!) years ago. The thing about engineering, or any technical discipline perhaps, is that you learn technical things that you want to apply to real life, and they never quite
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