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Thinking about writing a book? STOP!

I know it’s fashionable to write (or to ‘be writing’, but that’s

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People don’t buy coaching, consulting, training, and stuff – find out what they DO buy…

You’re not selling coaching. Nobody buys coaching…You’re not selling consulting. Nobody buys

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Should I do it? Pick your constraints!

My brother said: “I know too little about too much!”This is the

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Are you the bottleneck in your business?

I am a reformed engineer.You may not know this, but I trained

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The Only Guide to Credibility Clues: Are you helping your potential clients make good decisions?

When a potential client is considering working with you they are looking

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Challenge? Situation? Journey? Where’s your reader…

We’ve been looking at my model for business book development, outlining and