
20 Frequently Asked Questions about writing a business book

Thinking about writing a book? STOP!
I know it’s fashionable to write (or to ‘be writing’, but that’s

People don’t buy coaching, consulting, training, and stuff – find out what they DO buy…
You’re not selling coaching. Nobody buys coaching…You’re not selling consulting. Nobody buys

Should I do it? Pick your constraints!
My brother said: “I know too little about too much!”This is the

Are you the bottleneck in your business?
I am a reformed engineer.You may not know this, but I trained

The Only Guide to Credibility Clues: Are you helping your potential clients make good decisions?
When a potential client is considering working with you they are looking

Challenge? Situation? Journey? Where’s your reader…
We’ve been looking at my model for business book development, outlining and

The zombie apocalypse is coming – are you ready? How to outline your non-fiction business book…
In the last article we looked briefly at some examples of the

Should you write a Landmark-Type business book?
We’re looking at my model for business book development: Directions, Map or Landmark.

Should you write a Map-Type business book?
We’re looking at my model for business book development: Directions, Map or Landmark –

Should you write a Directions-Type business book?
We’re looking at my model for business book development: Directions, Map or Landmark –

Can you write a book in a week?
I regularly get asked a question along the lines of: “Can you