⚡ STUFF I TELL SMART PEOPLE – Issue #01 – Welcome Email

Here’s your full publishing checklist (and a few truths nobody tells you)

Hi there,

You’re in.
And you’re officially on the inside of something sharp, strategic, and a little bit chaotic (like a cat with a Gantt chart).

This newsletter is where I share what’s actually working for consultants, coaches, and clever experts who want to turn their ideas into books, frameworks, and assets that build a real business.

YOUR FIRST ASSET:

The Full Publishing Checklist
This isn’t one of those fluffy 5-step freebies.
It’s the actual checklist I use with clients before they write a word, design a cover, or upload to Amazon.

Inside, you’ll find:

  • What to build before you write your book
  • How to test your idea without wasting 6 months
  • Strategic publishing options (and how to choose the right one)
  • Asset ideas to turn your book into a business builder
  • Marketing strategy beyond “post on LinkedIn and hope”

Download the Full Checklist Here

Whether you’re just getting started, stuck in the middle, or staring at a printed book thinking “now what?” — this checklist shows you the full map.

WHAT TO EXPECT NEXT

Each week(ish), I’ll send you:

  • A sharp idea about strategic publishing or IP-building
  • A mini asset you can swipe or use with your clients
  • A story from the Disaster Farm that’s probably not a metaphor until it is
  • Invitations to live events, special projects, or publishing offers

You’ll learn to stop hoarding ideas and start activating them.
And you’ll be very slightly entertained while doing it.

DISASTER FARM UPDATE

This morning, the chickens staged a full sit-in on the feed buckets.
We suspect it was a protest about the lack of corn.
The goose backed them. The cats abstained. The horses didn’t care.
If only stakeholder alignment were this straightforward in business.

TL;DR

  • You’re now on the inside track to turning your clever ideas into valuable assets
  • Download the full publishing checklist and get clear on your strategy
  • Next week: How to know if you’re writing the wrong book (and what to build instead)

Come Talk to Us Online

We’re posting useful, strategic stuff over on LinkedIn — no fluff, just frameworks:

When everyone’s publishing, posting, prompting and producing at speed, how do you stand out without becoming a content machine? Find out: https://www.linkedin.com/pulse/credibility-crisis-debbie-jenkins-opfaf/?trackingId=hdMnGo2LQzSzW2rKmwAW8A%3D%3D

Ciao for now

Debs
Strategic publishing, asset creation, and occasional livestock diplomacy.

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