Stop Selling Yourself. Start Sending Assets.
Hello there,
The Best Experts Don’t Pitch. They Package.
If you’re tired of explaining what you do… or struggling to get meetings that go somewhere… It’s probably not your positioning.
It’s your asset stack.
When your ideas are packaged well, you don’t need to beg for attention. You just send the right thing at the right time — and let the asset do the work.
Think less “book a call.” More: “Here’s something useful.”
STRATEGY: Lead with Value, Land with Clarity
Want to build trust fast? Stop selling yourself and start sending assets that help people think.
Assets like:
- A bleeding neck book
- A decision-making canvas
- A diagnostic or scorecard
- A sharp 1-page manifesto
These pieces don’t just show what you know. They pre-sell your value.
Our asset stack is the strategic infrastructure behind every smart book, offer, and referral. It includes bleeding-edge books that create urgency, landmark models that shift perspectives, diagnostic tools that open conversations, playbooks that sell without overt salesmanship, and canvases that turn ideas into client-ready clarity. Each asset serves a purpose – to attract, convert, or deepen relationships – and together they work like a quiet, well-oiled machine that grows trust, reach, and revenue without constant effort.
ASSET TO BUILD: The 3-Send Stack
Pick three core moments when your ideal client hesitates:
- Before they talk to you
- After the first call
- When they’re stuck in indecision
Now choose or create one useful asset for each of those moments.
Then test it. Tweak it. Deploy it instead of repeating yourself.
The goal is to send clarity, not chase interest.
DISASTER FARM UPDATE
Bonica, the dog, barked nonstop at an empty bucket today.
It was the exact size, shape, and colour as the one that usually contains chicken treats.
Sometimes we don’t need a new asset; we just need to put something inside the one we already have.
AUTHOR NOTE
The authors who land corporate gigs, keynote stages, and multi-book deals all have one thing in common: they have assets that do the talking when they’re not in the room.
Referrals are great. But assets scale
COME TALK TO US ON LINKEDIN
- Ideas don’t belong in feeds. Here’s what we’re doing instead. → https://shorturl.at/O6HLh
- 100 days of meditation. Daily handstands. And a habit strategy that actually sticks.→ https://shorturl.at/c7VvN
TL;DR
- Don’t pitch — package
- A smart asset builds trust faster than your LinkedIn bio
- Be useful first. The sale comes later
Until next time
Debs
Helping quiet experts be loudly useful without shouting
PS: Want help identifying your 3-Send Stack? Tell me your most common client hesitation. I’ll suggest what to send.
PPS: We’ve got 1 ticket left at our table of 10 for the Business Book Awards Gala Dinner on September 10th, Wembley, London. It’s £180 and first come, first served. Come for the champagne (warm white wine), stay for the chaos (that’s guaranteed). You’ll meet fellow authors (three of last year’s guests are finalists this year), enjoy some excellent networking, and sit at the fun table – mine.
