20 Frequently Asked Questions about writing a business book

How do I choose a topic for my first business book? A: Choose a topic you’re passionate about and have expertise in. Identify your ON REAL READER and

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Thinking about writing a book? STOP!

I know it’s fashionable to write (or to ‘be writing’, but that’s another story) a business book – everyone is doing it, right? It seems like if you

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People don’t buy coaching, consulting, training, and stuff – find out what they DO buy…

You’re not selling coaching. Nobody buys coaching…You’re not selling consulting. Nobody buys consulting…You’re not selling training. Nobody buys training…You’re not selling a book. Nobody buys a book…You’re not

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Should I do it? Pick your constraints!

My brother said: “I know too little about too much!”This is the chaotic curse of the multi-interested! The desire to learn, test, try, read, watch, design, tinker, play…

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Are you the bottleneck in your business?

I am a reformed engineer.You may not know this, but I trained as an electronics engineer, and “did a bit of engineering” a few (ahem!) years ago. The

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The Only Guide to Credibility Clues: Are you helping your potential clients make good decisions?

When a potential client is considering working with you they are looking for evidence that they can trust you, that you’re a safe pair of hands, and that

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Challenge? Situation? Journey? Where’s your reader…

We’ve been looking at my model for business book development, outlining and writing:┬áDirections, Map or Landmark. Now we’ll get into some details about selecting the right type of

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The zombie apocalypse is coming – are you ready? How to outline your non-fiction business book…

In the last article we looked briefly at some examples of the DML model in action. In this we’ll take one idea and delve deeper.Our goal at the #DisasterFarm is to

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Should you write a Landmark-Type business book?

We’re looking at my model for business book development: Directions, Map or Landmark. It will help you choose what type of business book to write, write the book and

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Should you write a Map-Type business book?

We’re looking at my model for business book development: Directions, Map or Landmark – in these next articles. It will help you choose what type of business book to write,

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