Get the books that will help you scale with your assets, not your time
Stop Writing Business Books that Nobody Reads – Create One That Grows Authority & Clients
90% of Business Books Are Ignored. Here’s How to Make Yours Stand Out - If You’re Writing a Business Book, Don’t Do It Without This Plan. Join a small group of motivated experts, business owners, and consultants for three 2-hour workshops. Let us give you a clear, actionable strategy for your business book and provide the tools to support you for the next three months.
Why you're here
You're an expert
You have a wealth of knowledge, ready to be transformed into profitable ventures through tailored strategies.
You're stuck or confused
You're struggling to scale your business and need a comprehensive plan to achieve your goals, envisioning a future where your hard work pays off.
You're seeking growth
You want to turn your expertise into profitable assets like online courses, coaching programs, and published books, ensuring long-term success and the fulfillment of your aspirations.
That's where I can help you with
Write & Publish with Purpose: Business Book Strategy, Writing & Marketing Sessions + 3 Months of Expert Support
It’s called Write & Publish with Purpose because we’re focused on one outcome: helping you create a book that drives real results for your business. I’ll guide you through developing your book strategy, using our proven tools and templates, and we’ll go over everything you need to grow your business through your book.
As the founder of a successful publishing and book marketing company, I've helped countless business owners like you harness the power of The Asset Path® – a proven system that includes developing content, marketing it effectively, and building a loyal audience to turn your brilliance into sustainable growth. You'll be able to turn your ideas into reality, with a trusted partner by your side.
Through our playbooks such as the Thought Leadership Canvas® and the Book Strategy Canvas, we guide you step-by-step to create your Minimum Valuable Asset® book. You’ll grow your thought leadership through targeted asset creation strategies and cultivate a loyal network of fans, leading to increased credibility and a stronger market presence. Your influence will grow, and you'll be supported every step of the way.
No more writing books that nobody reads or selling products that nobody buys. Instead, you'll position yourself as the go-to expert in your field by leveraging strategic book publishing (including writing, editing, and marketing) to establish unshakable credibility and authority. You'll be attracting more clients and opportunities, and finally achieving the success you've dreamt of. Our proven methods have helped many others achieve their goals, and we can help you too. Sounds good?
How we help you
scale with your assets, not your time
Write, publish and promote a series of short valuable books to capture your intellectual perspective, grow your influence and scale your business.
1. Capture Your IP
Your Intellectual Property (or Intellectual Perspective as I prefer to call it) needs to be organised, codified, and protected as soon as possible. Keeping it in your head is like hiding money under the bed. Our first task is to uncover your hidden assets and name and claim them.
2. Publish Short Valuable Books
Then you need to write and publish a series of short valuable books that solve a sequence of problems for your preferred clients. Your books should not only educate but also inspire people to do business with you. These are your credibility clues.
3. Scale Your Business
Then you need to use these assets, your books, as part of marketing flows and tactics. Taking advantage of the enhanced authority to reach wider audiences, get more clients and grow your business.
Here’s what people are saying about working with Debbie Jenkins & the team
''It has been a fantastic experience working with Debs on my upcoming book. Definitely recommend her and certainly look forward to working with her again in the future.''
Callum Laing
The founder of Veblen Director Program | Entrepreneur | Investor | Author of Boardroom Blueprint
''Debs is one of my favourite coaches.If you want to write a book or have been struggling to finish one Debs is the person I'd seek out. For these reasons I can thoroughly recommend her.''
Jane Frankland
Author | Speaker | Award-Winning Security Leader |UN Women UK Delegate to the UN CSW | Recognised by Wiki & UNESCO
''Debs is an incredibly gifted author and business mentor. Her knowledge is broad and deep which makes every interaction not just a pleasure but a constructive step forward.''
Gareth Helm
NED & Executive Coach | Interim and Fractional CMO | Author of The Award Winning Short Business Book 2024 - The Marketing Leader's cODE
From Concept to Credibility in 90 Days
Follow our guided process, that ensures your book does exactly what your business needs it to do – attract ideal clients, establish your authority and generate leads on autopilot. Your book is more than words on a page—it’s a strategic asset. In just 90 days, you’ll move from idea to impact with a clear, structured process designed to position you as a thought leader, attract your ideal audience, and grow your business.
Month 1
Start by using the Book Strategy Canvas in defining your unique book idea for one specific reader while aligning it with your business goals. Using the Directions, Map, and Landmark framework, you’ll shape your Intellectual Perspective (IP) in a way that resonates. This step ensures your book has a clear purpose, strong foundation and the right structure.
Month 2
With your idea solidified, it’s time to turn it into a structured outline so you can get writing. The Thought Leadership Canvas helps you position yourself as an expert, decide what to include (and what to leave out), and refine your message. By the end of this stage, you’ll have a clear and compelling book structure ready for writing.
Month 3
A great book needs a great launch. The Book Marketing Canvas will guide you through publishing, launching, and leveraging your book to grow your business. You’ll learn how to market effectively, attract the right readers, and create a system that continues generating opportunities long after your book is out in the world. We'll also lead you through your publishing options.
What You'll Walk Away With
Your Custom Book Strategy Canvas: We’ll complete it during the session, providing a clear roadmap of what to write and how it aligns with your business goals. By the end of this program, you will have:
A business-building book that positions you as the industry leader A clear marketing strategy so your book actually attracts clients, not just dust A structured, guided process so you don’t waste months staring at a blank page
The Book Strategy Playbook
A comprehensive, step-by-step guide to take you from an idea to a published book that strengthens your brand.
Checklist of Key Considerations
Everything you need to decide before you start writing, ensuring your book is positioned for success.
Access to Our Exclusive Dashboard
3 months of support, with regular drop-in sessions, training, resources, and a daily writing tracker to keep you moving forward.
3-times Live Q&A
You’ll have direct access to me and drop-in sessions for three months to ask any questions as you move through the process.
Get started with our exclusive 2-hour book strategy session and get the roadmap, tools and guidance to create a book that grows your business in 2025 and beyond.
You might be thinking:
- “I don’t have time.” → “You don’t need months of free time – just a structured plan.”
- “What if my book isn’t good enough?” → “We’ll help you craft a book that enhances your credibility and authority.”
- “Will this actually bring me clients?” → “We build marketing into the writing process so your book does the work for you, even before you've finished writing it.”
Here's What You'll Learn:
- How to use your book to grow your business and attract high-value clients.
- What's the right book to write first to reach your personal goals and the right one for your business growth.
- How to fit writing and publishing a book into your already busy life.
- How to leverage AI (without it writing the book for you!) to save hours of time.
- How to organise your ideas for a successful 2025.
Here's What You'll Get:
- Get The Expert Book You’ve Been Meaning To Write – Without The Guesswork
- Bonus: Get printed copies of my 3 bestselling books sent directly to your home.
Here's what your peers think...
''I have been working with Debs for over 12 months and can honestly say that I couldn’t have written my book without her. She has been an absolute inspiration and has a wealth of experience, creativity and advice, which she has shared generously.''
Estelle Read
Best Selling Author & Executive Coach
Optimising Leaders’ Brilliance
''I thoroughly enjoyed working with Debs as my book coach. She was professional, articulate and focussed, providing me with the necessary motivation and support throughout the book writing process. I hope to work with Debs again on my next book.''
David Guile
Award winning Author,Executive Chairman &
Non Executive Director
''Debs is an amazing book coach and it was a pleasure working with her to plan my first book! She has an uncanny ability to take all your thoughts out of your head and structure them in a way that not only makes sense but gives you the confidence you have a great book!''
Justice Williams MBE
Co-Founder & Editor in Chief at Black Business Magazine,
& Multi-Award Winning Personal Brand Expert
The Details
- We kick off on April 7th, at 4 PM UK/5 PM CEST with a Zoom call.
- Each (OF 3) sessions is 2 hours, with ongoing support & regular drop-in sessions for 3 months.
- You’ll be in an exclusive group within the AssetCreators.Academy dashboard, where you’ll get additional resources, training and more.
- We’ll respond to your questions and review your ideas within the private dashboard.
When & Where:
It doesn't have to be so hard
As the founder of a publishing and book marketing company, I'm on a mission to help other consultants, coaches, and expert business owners do the same. With the right tools, techniques, and support, including detailed playbooks and personalised coaching, you can stop creating liabilities and start creating assets that will help you achieve your wildest dreams. From the Book Marketing Canvas to the Authentic AI Canvas, my team and I are here to provide the frameworks, playbooks, and personalised coaching you need to make your expertise shine and see tangible results. Relax, you're in good (very small) hands.
I'm Debbie Jenkins
For over twenty years, I've been helping expertise-based business owners – consultants, coaches, trainers, authors, speakers – grow their businesses by creating valuable assets. We've developed websites, apps, speeches, courses, training materials, and business books (lots of business books!) Through hard-won experience, I've learned that we grow best when we scale with our assets, not our time. This approach ensures sustainable growth and success. Let me help you do the same, so you achieve your goals with less stress and more joy.
I know, through hard-won experience, that we grow our businesses best when we scale with our assets, not our time. Everything I do is in service to helping smart people create assets for their businesses. Let me help you.
Founder & Chief Chaos Constrainer
You're in good company
''Debbie is the only reason I can now say I have 3 books! She understands the highs and lows of being an author but doesn't let you dwell in sulks or procrastination. On publication day I don't know who was more excited. Debbie genuinely joins you on the authors journey.''
Dr Emma Williams
Creatively Empowering Researchers in their Careers | Author | Speaker | Trainer | Coach | Coffee loving physicist
''Debbie Jenkins did miracles. She was able to put herself into my head and help me transform my dream into a project, and then into a book that will be released by a well known publisher. I would recommend Debs anytime, to anyone- but only to really nice people since she is such a caring and committed person.''
Martina Muttke
Global Medical Affairs Executive | Senior Adviser Pharma & Biotech | Managing Director
''What a lovely woman Debs is! An
absolute delight to work with. Debs is so knowledgeable on book writing, she is a book magician! - you give her lots of words and she can advise on how to turn them into a book structure! I highly recommend working with her.''
Philippa Charrier
Director at FAT Properties | Bestselling Author | Podcast Host | Dedicated to transforming student wellbeing
Clients who work with me have:
Published books that led to keynote speaking gigs and high-ticket consulting offers.
Grown their business by using their book as a lead generation machine.
Simplified their writing process to fit their busy schedules - over 90% of experts who follow our system complete and publish their book in a year.
Perfect for you if:
You’re already a consultant, coach, or expert with a burning desire to write a(nother) business book.
You want a step-by-step plan, not just a vague “you should write a book” pep talk.
You need a clear strategy that aligns your book with your business goals.
What's the investment?
If you’re serious about growing your business, the investment is just €500 (just over 400 GBP).
Frequently Asked Questions
Is this just for short valuable books?
No. You can write whatever book will work well for your business. That might be a short book, or it might be longer. The first session will help you work out the right answer for you.
That sounds like a lot of time and commitment. I’m already busy with my business and don't have the bandwidth for another workshop or more support right now.
I totally get it—time is precious when you're running a business. That’s why our process is designed to fit your schedule. The workshop comes with a recording and a playbook, so you can jump straight to the most relevant sections when you have time. Plus, our simple strategy canvas lets you make quick decisions, so you can stay on track without a huge time commitment.
I’m already a published author. Why do I need your help?
That’s fantastic—being a published author is a huge accomplishment! The reason my service can still help is that we focus on turning your book into a powerful marketing asset. Even if you’ve already published, there’s always room to ensure your book is driving real business results—whether it’s increasing leads, building authority, or attracting clients. I can help you refine your strategy to make sure your book is doing the heavy lifting for your business and continuing to create value long after it’s published. And, if you’re thinking of writing another book I’ll help you make sure it works for you right from the start.
I’m not sure I need this. I’ve already got a rough draft of my book, and I don’t want to overcomplicate things with more strategies or courses.
That’s awesome you’ve got a rough draft—congrats on getting that far! What I often find, though, is that without a clear strategy, some first-time authors overcomplicate their books. Our book strategy canvas simplifies everything. It helps you ensure that your draft is hitting the right mark and aligns with your goals, without adding extra work. We also show how to use the Thought Leadership Canvas which makes the writing easier. You bring your expertise and voice, and we’ll help make sure the book is an asset that really delivers results.
I’m worried about the cost. I’ve already spent a lot on book-related services, and I’m not sure I can justify spending more on this right now
I hear you—investing in a book can add up quickly. But here’s the thing: our strategy sessions are designed to be your final defence against costly mistakes. We’ll ensure you're writing the right book, so all the money and time you've already put in won’t go to waste. Rather than risking more expenses down the road, this investment will help you ensure you’re on the right track before moving ahead with publishing. We’ll even help you work out what’s the right publishing route for you and your book.
I don’t think I need any more support. I’ve already been working on this book for a while and feel like I know what I’m doing at this point.
Well done on getting this far—seriously, that’s a huge accomplishment! After working with authors for 20+ years, I’ve seen that even when someone’s confident, having a final professional overview can make the difference between a book they’re happy with and a book that becomes a true business asset. Let’s make sure you’re not leaving any potential on the table before you go to print.
I’m not sure your approach will work for my specific business niche. My industry is pretty unique, and I’m worried a one-size-fits-all strategy won’t give me the results I need
I understand completely—your business is unique, and that’s exactly why our book strategy canvas is not a one-size-fits-all solution. It’s a flexible framework that we tailor to your specific needs. You’ll bring the unique insights from your niche, and we’ll help you organise them in a way that’s going to resonate with your audience and achieve the specific results you’re aiming for.
I’ve seen a lot of similar services, and I’m not sure what makes yours stand out from the rest. Why should I choose you over other options?
What sets us apart is our experience—over 20 years in publishing, more than 160 books published, and 17 of my own. But it’s not just about publishing books—it’s about turning your book into a real marketing asset for your business. We focus on ensuring your book doesn’t just get written—it works for you, bringing in leads, clients, and results long after it’s published.
I’m concerned that even after all this, my book might not sell or get much attention. What if I invest in your service and still don’t see any results?
That’s such an important concern, and it’s something we’ll focus on from the start. Our book strategy workshop and tools are specifically designed to make sure your book is not only well-written but strategically positioned to attract attention and convert readers. Plus, with my 3 months of personal support, we’ll work together to iterate on your content and marketing until you’re confident that your book will get the results you're looking for.
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