People don’t buy coaching, consulting, training, and stuff – find out what they DO buy…
You’re not selling coaching. Nobody buys coaching…You’re
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Should I do it? Pick your constraints!
My brother said: “I know too little about too much!”This is
Continue readingAre you the bottleneck in your business?
I am a reformed engineer.You may not know this, but I trained as an electronics
Continue readingThe Only Guide to Credibility Clues: Are you helping your potential clients make good decisions?
When a potential client is considering working with you they are looking
Continue readingChallenge? Situation? Journey? Where’s your reader…
We’ve been looking at my model for business book development, outlining
Continue readingThe zombie apocalypse is coming – are you ready? How to outline your non-fiction business book…
In the last article we looked briefly at some examples of the DML model
Continue readingShould you write a Landmark-Type business book?
We’re looking at my model for business book development: Directions,
Continue readingShould you write a Map-Type business book?
We’re looking at my model for business book development: Directions,
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Should you write a Directions-Type business book?
We’re looking at my model for business book development: Directions,
Continue readingCan you write a book in a week?
I regularly get asked a question along the lines of: “Can you write
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