I’m Debs Jenkins, I help experts reinvent themselves by packaging what they already know.

I work with smart business owners who have been running their consultancy, training or coaching business quite a few years and are wondering how they’re ever going to be able to slow down, retire or sell!

Finding the time to deliver to your clients and to develop new products, processes or IP is hard! With all the time you spend running day-to-day operations, who has time to figure out how to create assets that will bring you recurring revenue, generate more leads and generate a legacy? But if you don’t create assets how can you get off the hamster wheel and stop selling your time?

My clients usually have three main problems: they have a lot of former clients with old expectations of them, they don’t have products but they sell their time, and they don’t have time to waste.

I take them through a 3 step process:

  1. Help them cut through the confusion, and appreciate the value they have hidden by Uncovering Hidden Assets – the value they have already created but they’re not taking advantage of – to make their business sell-able. This gives them great confidence going forwards .
  2. Then, with my team of experts, we help them make a product from their hidden value, something tangible that means they’re not just selling their hours, but they have an asset that will grow the value of their business. Something they can sell – without doing even more work.
  3. Finally, I show them how to capitalize on that asset, how to use the asset so it will pay them, even when they retire!

The biggest mistake people make when running a business for so long is not realising quite how much fantastic IP they have hidden in their business and how capitalising on this IP will free them…  they won’t have to work till they drop, without an exit plan, afraid of not leaving a legacy… 

I take clients on a 21 day Epic journey to uncover their hidden value, create an asset and put it to work adding cash and value to their business – so they can leave a legacy, enjoy their work and retire with an ongoing income

I’m a writer, author, horse addict and painter. I live in Spain with a host of animals. Some people say I’m Bonkers In The Nut! If you want to know more about where I live take a look at: www.NativeSpain.com.

You can join my program The Asset Path®, watch/listen/read the Podcast: Chaos to Creation Confessions or book me for a consultation.

I’d be really happy if you stalked me over at Facebook or Twitter. Or the more civilized Linkedin.

If you want to hire me as a book coach or to help you write your book just get in touch. If you want to hire me for anything else, well, I’m open to ideas, get in touch.

Business (Boring) Version

Debbie Jenkins has a 1st Class Degree in Electronics Engineering and has run her own businesses for the last 25+ years. She was the co-owner of a marketing and publishing company where she commissioned, edited and published 80 books in the coaching, self-improvement and small business development fields.

During her engineering career she worked at BT Fulcrum, Apricot Computers and Mitsubishi Electric. She has interviewed over 1,000 engineers, managers and directors helping companies such as Siemens, Mitsubishi and Toyota find the right people for their projects.

Debbie has helped more than 100 experts get their books written, published and sold.

She authored or co-authored 10 books on marketing, including The Gorillas Want Bananas and The Wealthy Author. She has written hundreds of articles on Spain at her blog www.NativeSpain.com and is the author of the popular (now in its fourth edition) Going Native in Murcia guide book. She wrote a dual-language cookery book, Spanish Village Cooking – Recetas Del Campo. Her most recent book is: The Little Book of Big Decisions.

Debbie’s analytical engineering background makes her great for her role as a book and asset coach as she is able to probe and uncover all relevant information. Her experience in the publishing and book marketing fields ensures your writing project is kept on track.

Debbie is bilingual (English & Spanish) and lives in Spain with her cats, dogs, goats and horses.

My Version (Less Boring)

deb-roccoAll I ever wanted to do when I was a kid was be a writer. I had all these notebooks that I’d start writing in and then lose somewhere under a pile of bike bits, test tubes or a lock of Barbie Hairstyling Hair… I always got A+ in English Literature & Language for all my essays. I was a right swot.

So, when it came to career’s day at school when I was about 14, and I had to choose the subjects for the final two years of compulsory education, I was excited to tell the career’s advisor that I was going to be a writer. She turned her head to one side and sucked on her false front tooth, flipped through a few sheets of paper and said, ‘There are no jobs on my list for writer. Choose something else.’

‘Ok, journalist.’

‘Nope not got any of them either. What about bank clerk? There are loads of jobs for them and you’re good at maths.’
I thought for a bit, trying not to cry.

‘Look Deborah, you need to be realistic, there are no jobs for writers and there’s no money in it, choose something sensible.’ Oh God, if only I’d listened, she was so right, I’ve never had a paid job writing.

cookery-contest‘Can I see the list please, Miss? There’s got to be something on there.’

So, I looked hard at the list of careers available and decided to take her advice, ‘OK I’ll be an engineer.’

She spluttered and spittled, ‘You’re a girl!’ I left the room shortly after.

If you finished your secondary education at my school in the 80s you were considered a success, irrespective of your grades. Finishing school meant that you hadn’t got yourself pregnant – success! So I finished school (sin bebé) and became an engineer.

I quickly realised I wasn’t cut out to be an engineer, I talk too much. I suppose selecting your career choice to spite a middle-aged career’s advisor is a bit stupid really. But hey, I met two of my husbands through being an engineer, so it’s not all that bad!

I ended up running my own businesses, moving to Spain and living in a cave for while, before finding a farmhouse and buying horses.

If I had to describe myself I’d say I’m a bit of a Jack of all trades, and a master of some… In the Renaissance era I’d be revered (no, really I would) as a polymath. These days it’s kind of weird to change from being a (1st Class Hons Engineering) degree qualified engineer, to (top fee earning) recruiter, to (serial) entrepreneur, to business book writer, to publisher, to horse tickler, to cave dweller, to linguist, to painter, to book coach, to cookery book writer, to asset creator and above all else champion wine drinker & poo-picker.

My personal motto: If you’re not having fun, what are you having?

How I can help you…

If you’ve spent hours of your life working on your book, ebook or website copy I can take it apart for you and throw it back together in a different form. Usually, it’s a better form, with some spelling mistakes corrected and a few sentences re-constructed. Sometimes I even offer advice and suggestions, do research and re-write your stuff entirely. You can call it ghostwriting – or whatever you like – at the end of the day the words are yours.

If you want your ideas turned into other types of assets – like courses, podcasts, whitepapers, websites, apps – then meet me over at The Asset Path® where I help experts create Minimum Valuable Assets® to build their business. I have a team of professionals waiting to help you.

You can pay me for this if you want. If you have a book idea, proposal or finished manuscript that you want me to look at, get in touch, I won’t bite.

I love writing & making things up

I love writing stuff: Books, articles, websites, To Do lists, shopping lists… Here are a few of my favourite articles: My Irrational Fear of Vicars, Emergency Knickers & Language Learning If you want to see any of my books take a look: Books written by Debbie Jenkins And my shopping lists usually include: hay, cat food, dog treats and wine…

Making a TV Program (& drinking gin!)
Making a TV Program (& drinking gin!)

Did I mention I like talking? A Lot! If you want someone to talk about living in Spain, Murcia, cooking or writing books then I’m your girl.

One of my paintings as a book cover…

The Disaster Farm

Here at the Disaster Farm our first priority (before fixing the roof!) was to set up a riding arena so we can train our horses. Here are some gratuitously gorgeous horsey photos… And if you want more horsey photos go and have a look at www.BonkersintheNut.com or follow me on Facebook

“Without Debs, I would not be publishing The Power of Clarity with Bloomsbury Publishing”


I hired Debs when I began writing my first from-scratch, full-length book, The Power of Clarity. I was certain that she could help me with the overall process, keep me from chasing my own tail, while also helping me manage the loose ends. She knew when to push, prod, and inject structure, and when to back off and give me space. Debs support kept me balanced and gave me confidence. It was just great to be able to bounce ideas and concerns off her as I pulled the many pieces together.She got really excited about my ideas--things she'd never read anywhere else--and she pushed me really hard to write a book proposal. She was confident I could get a commercial contract. I had offers from both Little, Brown and Bloomsbury Publishing within 10 days. Without Debs, I would not be looking forward to the publication of The Power of Clarity by Bloomsbury Publishing as their number one business book! Thank you, Debs!

“Debs is a breath of fresh air and has quickly become a trusted partner.”


Debs is a breath of fresh air and has quickly become a trusted partner, a muse for creativity, and a major catalyst in getting my message and brand out into the world. Among other things, Debs helps me capture my thoughts and ideas in a way that can be clearly and compellingly shared with others. She helps me organize my IP while connecting the dots from one piece of content to the next. She helps me write more and effectively repurpose my material in order to reach a broader audience with a continuous flow of ideas and advice my followers and clients can use right away. She saves me time and energy, keeps me on track, and puts a smile on my face every time we speak. Oh, and by the way, with Debs helping me get my brand and content out there so consistently, my business is thriving, with new clients and prospects coming to me rather than vice versa. If you are thinking of working with Debs, do it. Don’t delay.